Why St. Jude’s?

Simply, we needed to be something more than just designer compression socks. Sure, we create socks that we love - we think you will too - but it needed to be about more than just the socks. Giving back gave us a purpose - it reinforced our ‘why’ and provided the how. Doing the right thing will always be one of our core principles and our monthly donation to St. Jude’s (and our other charities) is our constant reminder to stay on our path.

If you don’t know, St Jude Children's Research Hospital, is a pediatric treatment and research facility focused on children's catastrophic diseases, particularly leukemia and other cancers. The hospital costs about US$2.8 million a day to run, but patients are NEVER charged for their care.

Why the Rooster?

Our rooster (his name is Rodney, by the way) isn’t just a pretty face—he’s a beacon of our purpose.

We’re here to do more than just sell socks—we’re here to be a positive force in our community. Rodney stands proud and reminds us of the guiding principle of our company.

We want you to LOVE your socks.

If you don’t—for any reason—please reach out so we can schedule a return.

Hey, we get it. Sometimes ordering apparel online means sizes aren’t exactly what you want, or the colors don’t look like you’d hoped in person. (We are extremely picky about those things as well!). We want you to be comfortable with your purchase, so we’re here for you.